Digital Marketing: Automated Metrics
Automated Metrics needed a focused, conversion-led landing page and a consistent social presence to support their lead-generation efforts. Web Design Mattrs delivered a streamlined redesign, CRM-connected lead capture, and ongoing creative support for LinkedIn.
Tools
Website Redesign
We rebuilt the sales landing page to clearly explain the product, its benefits, and why automated dashboards matter to performance-driven teams.
Key improvements:
- Clear problem/solution messaging
- Clean, modern UI built around product visuals
- Strong CTAs and simplified user journey
- Mobile-first, SEO-friendly structure
CRM Integration
To support lead capture, we integrated the landing page form using:
Gravity Forms → Zapier → Pipedrive
This created a reliable, automated flow for new enquiries without added admin.
Social Media Design
The client needed support producing on-brand LinkedIn content alongside their virtual assistant.
We created:
- LinkedIn carousel templates aligned with the new site
- Carousels based on the client’s top-performing posts
- Short promotional video clips for feed use
- Consistent typography, brand cues, and messaging
Hosting & Maintenance
Automated Metrics now runs on our managed hosting, with updates, security monitoring, and ongoing technical support.
Result
A clearer, more coherent digital presence:
- A landing page built for lead generation
- A seamless CRM workflow
- Consistent LinkedIn visuals and messaging
- A stable platform supported by ongoing maintenanc
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