Generative AI models are making headlines and transforming how we create content. They’re a giant leap forward in artificial intelligence, producing text, images, music, and even videos that rival human creations. But what are they, exactly, and are they truly ready to take over the creative world?
Under the hood: how generative AI works
These models are powered by vast datasets of text and code. By learning patterns and structures, they can mimic human language with astonishing accuracy. AI-generated text is often indistinguishable from something written by a person.
Well, almost.
The curious case of the misplaced apostrophe (and other quirks)
Despite their impressive abilities, generative AI models still have a few linguistic quirks. The misplaced apostrophe is a classic example, a subtle reminder that even the most advanced AI isn’t infallible.
AI: He whispered, “I don’t think that’s a good idea,” before turning away.
Correct: He whispered, “I don’t think that’s a good idea”, before turning away.
It’s a small error, easily overlooked, and perhaps even learned from our own human mistakes. (a tip: it is the close quote position) Yet, it’s consistently present, taking several attempts (if possible at all) to correct within the AI’s output.
— as I’m updating this article Gemini is already able to correct itself when asked (unlike few months ago).

Even Mastercard’s AI can’t escape the apostrophe glitch! 😂 #lol
Why we still need talented writers
This is where human writers shine. While AI excels at rearranging and rewriting existing information, true originality remains a human domain. AI can access vast amounts of data, making its output seem novel to those who haven’t encountered the source material. However, experienced users often stumble upon similar text generated from different prompts.
Generative AI is a powerful tool, a “glorified calculator” as my non-coder friend put it. It can save time and provide a solid basis for text, sometimes requiring minimal editing (like switching from American to British spelling ;-). However, it’s not a magic bullet. The most effective use of AI often requires a deep understanding of the subject matter, as evidenced by my friend’s struggles with generating functional code for his Arduino project due to his lack of programming knowledge.
Navigating the challenges of generative AI
As with any groundbreaking technology, generative AI presents ethical dilemmas:
- Misinformation: AI-generated content could easily be weaponised to spread false narratives or create convincing deepfakes.
- Bias: If the training data is biased, the AI will inherit and perpetuate those biases.
- Intellectual Property: The question of who owns AI-generated content remains a legal gray area.
The road ahead: embracing AI’s potential
Generative AI isn’t just a fad; it’s here to stay. The potential applications are vast, from revolutionising content creation to accelerating scientific research. But as we venture into this new frontier, it’s crucial to proceed with caution, ensuring that AI serves as a tool to enhance human creativity, not replace it.

Leave a Reply